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One of today’s most effective marketing mediums is Google Ads. Small business owners and those who work for large companies and corporations should consider using Google Ads (AdWords) to market their products and services. Here’s everything you need to know about this powerful marketing tool.

What Are Google Ads?

Google Ads are a form of pay-per-click advertising. When someone searches for keywords related to your business using Google’s search engine, Google Ads will display relevant advertisements on the top of their results page.

How Do Google Ads Work?

Google Ads works because all of the advertisers who participate in the program bid on specific keywords. The amount that each advertiser bids is based on how much they’re willing to pay per click. The cost per click (CPC) is determined by a wide variety of factors and can actually fluctuate quite often. 

If the CPC is too high, typically, your ad will not appear on the search results page. The more people who click on your ad, the higher you’ll need to bid for it to remain at the top of the list. If many people are clicking on an advertiser’s ad for a specific keyword or phrase, that means they’ve probably spent a lot of money on Google Ads.

Top Benefits of Google Ads

    • More Business: If you sell products or services that rely on an extensive sales cycle, PPC can be extremely beneficial.
    • Targeted Traffic: When people search for specific keywords related to your products or services on Google’s search engine, they are already interested in what you have to offer.
    • Instant Results: Many marketing mediums take weeks, if not months, to produce desired results. Google Ads can yield instant results when properly managed and utilized for your business.
    • Passive Advertising: Google Ads isn’t something you have to think about actively. Your advertisement will be displayed as long as the keywords you’ve chosen appear on a search results page within Google’s search engine.
    • Customized Advertising: Many marketing mediums are not easily customizable. However, with Google Ads, small business owners can create extremely personalized advertisements based on various factors.

Give Google Ads a try today and discover how it can benefit your business. For more information, visit Google’s website.